Last week’s installment of Commercial Matting and Flooring Review explored how anti fatigue mats have a profound impact on employee productivity. This week, we shift gears to examine another type of floor mat that has an equally beneficial application: logo mats. Logo mats provide a superb opportunity to speak to your customers through vivid colors, icons, and well-planned slogans. What’s more, custom logo matting delivers the same dirt and moisture control as do other commercial floor mats, yielding a two-fold value for organizations that incorporate them in marketing initiatives.
Logo Mats and Marketing
Logo mats are essential pieces of any well-rounded marketing strategy. Placed in front of buildings, inside entryways, or in front of reception desks, custom logo mats often speak volumes about your business and help visitors to form a positive first impression.
Creating trust: one of the most common ways to use a logo mat to influence a customer’s perception of your business is to create trust. Those companies with an already established brand have much to gain in this regard, leveraging pre-existing brand affinity to create a positive first impression with customers who enter their place of business.
Branding: new businesses may not have a logo, slogan, or brand. Creating a logo is easy, however, and logo mats are cost effective ways to display new logos and slogans. Companies are smart to use highly technological photo-editing software to create a simple logo and slogan with which their target demographic may identify. Images may then be uploaded to online vendors who specialize in creating custom logo mats to suite a range of applications. Logo mats are a great first-place to display a new logo as they are highly visible and work to control dirt, water, and debris accumulation, pairing the desire for uncompromised aesthetics with functionality.
Complementing Individual Marketing Campaigns: well-branded businesses may also benefit from creating logo mats that complement individual marketing campaigns. To illustrate, consider a water company that already has a well-recognized brand as well as a slogan that states Drink Brand X. When the company decides to launch a new campaign to penetrate a fresh market segment of middle-aged athletes, they decide to tailor that message to state Play Hard: Drink Brand X.
Creating unique marketing campaigns to target specific market segments is nothing new, and custom logo mats can give creative companies an edge. In the above example, Brand X may effectively target their new market segment by creating custom Play Hard: Drink Brand X logo mats for placement in fitness facilities, retailers, and at other centers that distribute their product. Creating additional logo mats to complement such marketing efforts disseminates a uniform marketing message that increases both exposure and the likelihood of impacting new customers.
Buying Logo Mats Online
When choosing a logo floor mat, consider purchasing from an online vendor that offers high quality products at a fair price. Look for a vendor who offers a free image upload so you may design your own logo using the specific colors and type face you desire. Finally, make sure the vendor offers a proofing service prior to production. Eagle Mat offers each of these options online, helping businesses to purchase custom logo mats with ease and confidence.