{"id":604,"date":"2012-12-04T05:58:50","date_gmt":"2012-12-04T05:58:50","guid":{"rendered":"http:\/\/www.eaglemat.com\/blog\/?p=604"},"modified":"2012-12-04T05:58:50","modified_gmt":"2012-12-04T05:58:50","slug":"a-guide-to-in-store-customer-experience-enhancement","status":"publish","type":"post","link":"https:\/\/www.eaglemat.com\/blog\/a-guide-to-in-store-customer-experience-enhancement\/","title":{"rendered":"A Guide to In-Store Customer Experience Enhancement"},"content":{"rendered":"

\"A<\/a>With the digitization of our world, customer opinion can greatly affect the credibility of any business.\u00a0 Customer can build or break the reputation of a company with a simple review on Yelp, Facebook, Twitter, or any number of local business review sites. Products and prices has become only a part of the overall experience of customers.<\/p>\n

Enhancing the customer experience has now become a priority for businesses because the marketplace has now changed.\u00a0 It is important to engage customers in a positive way, carefully considering how they feel while they are in the store. \u00a0Building customer relationships should be the priority behind customer experience enhancement.\u00a0\u00a0 Focusing on improving company public perceptions via enriching customer experience on a one on one basis will increase revenue and forge loyalty.<\/p>\n

Put Your Best Foot Forward<\/h2>\n

When dealing with clients, personable customer service should always take precedence.\u00a0 Sales representatives, front-desk personnel, customer service representatives, and members of the staff who interact with clients in a regular basis should always represent professionalism.\u00a0 They must actively pursue a positive image for the company by ensuring a positive customer experience.<\/p>\n

Connecting and maintaining relationships with customers should be the priority.\u00a0 The business-client relationship does not start and end at the point of sale.\u00a0 Establishing a positive customer experience from the outset can help effectively forge these relationships.\u00a0 According to Business Week<\/em>\u2019s Jeneanne Rae, \u201cBuilding great consumer experiences is a complex enterprise, involving strategy, integration of technology, orchestrating business models, brand management and CEO commitment.\u201d (i)<\/p>\n

Essentially, businesses are encouraged to expend some of their resources devoted to study consumer patterns.\u00a0\u00a0 Using analytics, companies distinguish the parts that they do well and aspects that need improvement.<\/p>\n

Why Enhance Customer Experience?<\/h2>\n

Enhancing customer experience might sound like an overwhelming process, but there are a host of intangible positive effects, aside from increase in revenue, that make it a worthwhile pursuit.\u00a0 When employees provide excellent service to customers, they also receive positive affirmation in the process.\u00a0\u00a0 The positive customer experience motivates staff and encourages them to replicate the same result in every interaction.<\/p>\n

In-store experiences that focus on client happiness and satisfaction elevates a company\u2019s reputation that no amount of marketing can replace.\u00a0 Marketing does not make respect, service, and care tangible.\u00a0 People are the ones who care for other people.\u00a0 With shopping ever more associated with feelings, it is important that clients feel a human connection with their suppliers.\u00a0 Treating customers graciously makes them feel valued.\u00a0 Respecting their needs acknowledges that their patronage is important.<\/p>\n

In short, customer experience enhancement is a very human affair, which relies on improving relationships and creating connections.<\/p>\n

Enhancing Customer Experience: It\u2019s all in the Details<\/h2>\n

While most business research tout that customer experience is spread over a series of platforms, which include social media, online interface, etc., the most visceral and impactful of these experiences are the ones associated with in-store interactions.\u00a0\u00a0 Our society might be pushing for virtual exchanges these days, but we still consider our most important experiences to be sensory in nature.<\/p>\n

We base our opinions from conscious and unconscious cues from our surroundings.\u00a0 Businesses must remember that their facilities must always present them in the best light.\u00a0 The general appearance of a store is a valuable facet of the customer experience.\u00a0\u00a0 Visitors should encounter safe and sanitary conditions in order to make the most of their time at a store.\u00a0 Sometimes investing in something like adequate floor covering can sometimes be the difference that separates two nearly identical stores.<\/p>\n

For example, compare these two nearly identical food service restaurant businesses. \u00a0\u00a0The first takes care to have floor mats<\/a> in their kitchens that discourage the proliferation of microbes and germs.\u00a0 They use effective kitchen mats that absorbs moisture and can be easily drained.\u00a0\u00a0 Using this effective tool to promote sanitary conditions in the kitchen, the business enhances the customers experience by assuring them that the food they purchased was cooked in a clean and safe environment.<\/p>\n

On the other hand, the other restaurant does not prioritize nearly as much on floor coverings as the former.\u00a0 While their food might not be poisonous, it can be argued that they do not care about proper sanitation and safety in their food preparation.\u00a0 After noticing that their floors are dirty, moist, and full of litter, the consumer, out of fear, refuses to patronize their business, and takes his custom to their competitor.<\/p>\n

Tiny details \u2013even things such as floor mats \u2013 matter .\u00a0 Presentation matters.\u00a0 How customers feel matter.\u00a0 Take the time to know your customer, and make them feel that they are important to your business.<\/p>\n

Sources for this report include:<\/strong><\/p>\n

(i) Rae, Jeneanne (November 27, 2006). “The Importance of Great Customer Experiences”. Business Week. Retrieved 2012-11-25<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

With the digitization of our world, customer opinion can greatly affect the credibility of any business.\u00a0 Customer can build or break the reputation of a company with a simple review on Yelp, Facebook, Twitter, or any number of local business review sites. Products and prices has become only a part of the overall experience of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[440],"tags":[423,85,445,441,447,444,442,446,262,803,443,383],"yoast_head":"\nA Guide to In-Store Customer Experience Enhancement<\/title>\n<meta name=\"description\" content=\"Learn about customer experience enhancement. 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