{"id":373,"date":"2012-04-04T05:58:53","date_gmt":"2012-04-04T05:58:53","guid":{"rendered":"http:\/\/www.eaglemat.com\/blog\/?p=373"},"modified":"2012-04-04T05:59:39","modified_gmt":"2012-04-04T05:59:39","slug":"design-101-tips-tricks-for-designing-logo-mats","status":"publish","type":"post","link":"https:\/\/www.eaglemat.com\/blog\/design-101-tips-tricks-for-designing-logo-mats\/","title":{"rendered":"Design 101: Tips & Tricks for Designing Logo Mats"},"content":{"rendered":"

\"Design<\/a>Logo mats<\/a> are a valuable addition to any place of business.\u00a0 Entrance mats<\/a> are needed to keep entryways clean, safe, and professional in appearance.\u00a0 Choosing to emboss your facility\u2019s entrance mats with a customized logo or company slogan is a proactive means of forwarding a message to visitors as they enter your place of business.\u00a0 In this way, logo mats are a cost effective way to accomplish two very important tasks:\u00a0 Improving facility safety and augmenting current marketing or branding campaigns.\u00a0 Designing a logo mat is easy, however it requires careful consideration of the basic principles of design.\u00a0 With just a bit of planning, your business will quickly design beautiful logo mats that are crisp, coherent, and effective in communicating with facility guests.<\/p>\n

Logo Mat Design Tips<\/h2>\n

1. Cut the Clutter:<\/strong>\u00a0 In general, the simpler the design the better.\u00a0 Simplicity is key for at least two reasons.\u00a0 First, simple designs are sharper and more easily read.\u00a0 Second, it is important to remember that the design is being placed on a floor mat.\u00a0 Guests will be passing over the mat and generally will have only a few seconds to take notice of the design, slogan, or logo.\u00a0 Choosing a simple logo or graphic and a color combination that \u201cpops\u201d (see #4 below) is instrumental in creating a mat that will effectively communicate your company\u2019s message.<\/p>\n

Important Note:<\/strong>\u00a0 Complex designs are okay!\u00a0 If your company has a 3-dimensional, multi-shaded, or otherwise complex logo, simply choose a carpet logo mat instead of a vinyl or rubber mat.\u00a0 Mats like the Graphic Impressions Logo Mat<\/a> use digital printing techniques that enable special effects like shading, 3-D rendering, and more.\u00a0 Digitally printed logo mats also make it possible to implement a nearly limitless combination of colors, ensuring your logo will be as vivid and eye-catching as possible.<\/p>\n

2. Choose the Right Orientation:<\/strong>\u00a0 When ordering a logo mat, you must specify whether the design will have a landscape<\/strong> (horizontal) or portrait<\/strong> (vertical) orientation.\u00a0 To determine the orientation of your logo, first consider how the mat will be placed in your facility.\u00a0 Choose the landscape orientation if the mat will be placed across an entryway in a horizontal fashion, as this will display the logo and slogan in an upright and coherent manner.\u00a0 On the other hand, choose a portrait orientation if the mat is to extend inward from an entryway in a vertical fashion.\u00a0 This will likewise ensure the logo \/ slogan will be displayed in an upright and coherent manner.<\/p>\n

3. Look to Current Marketing Materials for Logo Inspiration:<\/strong>\u00a0 Your custom logo mat design does not have to be limited to a single slogan or outdated company logo.\u00a0 Business cards, company websites, and other marketing materials can provide inspiration for your new logo mats.<\/p>\n

4. Choose Contrasting Colors:<\/strong>\u00a0 Generally speaking, all colors should match the current color scheme of your business.\u00a0 Matching logo mats with the color scheme of your current logo, employee uniforms, or other facility d\u00e9cor will add a level of consistency across these elements and help guests more readily associate the logo on your mat with your business.\u00a0 Additionally, it is important to choose contrasting colors that will help your logo \u201cpop\u201d from the surface of the mat.\u00a0 Consider choosing a light colored background if your logo or graphic design contains darker colors.\u00a0 Alternatively, choose a dark background if your logo or design features a light color scheme.<\/p>\n

Contact Eagle Mat for Logo Mat Consultation<\/h2>\n

Need additional assistance with creating your custom logo floor mats<\/a>?\u00a0 Contact the experts at Eagle Mat for matting recommendations and more!\u00a0 Representatives are available to discuss floor mat specifications, offer design recommendations, and help with order processing.\u00a0 Customer Service is available toll free at 1-877-333-1018<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Logo mats are a valuable addition to any place of business.\u00a0 Entrance mats are needed to keep entryways clean, safe, and professional in appearance.\u00a0 Choosing to emboss your facility\u2019s entrance mats with a customized logo or company slogan is a proactive means of forwarding a message to visitors as they enter your place of business.\u00a0 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135,221],"tags":[306,5,25,303,314,310,305,315,309,312,177,304,23,27,313,307,311,308],"yoast_head":"\nDesign 101: Tips & Tricks for Designing Logo Mats<\/title>\n<meta name=\"description\" content=\"Designing a logo mat is easy, however it requires careful consideration of the basic principles of design. 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