{"id":18,"date":"2011-06-22T03:39:14","date_gmt":"2011-06-22T03:39:14","guid":{"rendered":"http:\/\/www.eaglemat.com\/blog\/?p=18"},"modified":"2011-06-22T01:44:20","modified_gmt":"2011-06-22T01:44:20","slug":"commercial-matting-and-flooring-review-communicating-with-logo-mats","status":"publish","type":"post","link":"https:\/\/www.eaglemat.com\/blog\/commercial-matting-and-flooring-review-communicating-with-logo-mats\/","title":{"rendered":"Commercial Matting and Flooring Review:  Communicating with Logo Mats"},"content":{"rendered":"<p>Last week\u2019s installment of <strong>Commercial Matting and Flooring Review<\/strong> explored how anti fatigue mats have a profound <a href=\"http:\/\/www.eaglemat.com\/blog\/commercial-matting-and-flooring-review-increasing-productivity\" title=\"impact on employee productivity\">impact on employee productivity<\/a>.\u00a0 This week, we shift gears to examine another type of <a href=\"http:\/\/www.eaglemat.com\/\" title=\"floor mat\">floor mat<\/a> that has an equally beneficial application:\u00a0 <strong>logo mats<\/strong>.\u00a0 Logo mats provide a superb opportunity to <em>speak<\/em> to your customers through vivid colors, icons, and well-planned slogans.\u00a0 What\u2019s more, <strong>custom logo matting<\/strong> delivers the same dirt and moisture control as do other <a href=\"http:\/\/www.eaglemat.com\/\" title=\"commercial floor mats\">commercial floor mats<\/a>, yielding a two-fold value for organizations that incorporate them in marketing initiatives.<\/p>\n<h2>Logo Mats and Marketing<\/h2>\n<p><a href=\"http:\/\/www.eaglemat.com\/logo-floor-mats.html\" title=Logo mats\">Logo mats<\/a> are essential pieces of any well-rounded marketing strategy.\u00a0 Placed in front of buildings, inside entryways, or in front of reception desks, <strong>custom logo mats<\/strong> often speak volumes about your business and help visitors to form a positive first impression.<\/p>\n<p><strong>Creating trust:<\/strong> one of the most common ways to use a logo mat to influence a customer\u2019s perception of your business is to create trust.\u00a0 Those companies with an already established brand have much to gain in this regard, leveraging pre-existing brand affinity to create a positive first impression with customers who enter their place of business.<\/p>\n<p><strong>Branding:<\/strong> new businesses may not have a logo, slogan, or brand.\u00a0 Creating a logo is easy, however, and logo mats are cost effective ways to display new logos and slogans.\u00a0 Companies are smart to use highly technological photo-editing software to create a simple logo and slogan with which their target demographic may identify.\u00a0 Images may then be uploaded to online vendors who specialize in creating <span style=\"text-decoration: underline;\">custom logo mats<\/span> to suite a range of applications.\u00a0 Logo mats are a great first-place to display a new logo as they are highly visible and work to control dirt, water, and debris accumulation, pairing the desire for uncompromised aesthetics with functionality.<\/p>\n<p><strong>Complementing Individual Marketing Campaigns:<\/strong> well-branded businesses may also benefit from creating logo mats that complement individual marketing campaigns.\u00a0 To illustrate, consider a water company that already has a well-recognized brand as well as a slogan that states <em>Drink Brand X<\/em>.\u00a0 When the company decides to launch a new campaign to penetrate a fresh market segment of middle-aged athletes, they decide to tailor that message to state <em>Play Hard:\u00a0 Drink Brand X<\/em>.<\/p>\n<p>Creating unique marketing campaigns to target specific market segments is nothing new, and custom logo mats can give creative companies an edge.\u00a0 In the above example, <em>Brand X <\/em>may effectively target their new market segment by creating custom <em>Play Hard:\u00a0 Drink Brand X<\/em> logo mats for placement in fitness facilities, retailers, and at other centers that distribute their product.\u00a0 Creating additional logo mats to complement such marketing efforts disseminates a uniform marketing message that increases both exposure and the likelihood of impacting new customers.<\/p>\n<h2>Buying Logo Mats Online<\/h2>\n<p>When choosing a <a href=\"http:\/\/www.eaglemat.com\/logo-floor-mats.html\" title=\"logo floor mat\">logo floor mat<\/a>, consider purchasing from an online vendor that offers high quality products at a fair price.\u00a0 Look for a vendor who offers a free image upload so you may design your own logo using the specific colors and type face you desire.\u00a0 Finally, make sure the vendor offers a proofing service prior to production.\u00a0 <a href=\"http:\/\/www.eaglemat.com\" title=\"Eagle Mat\">Eagle Mat<\/a> offers each of these options online, helping businesses to purchase custom logo mats with ease and confidence.<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.eaglemat.com\/blog\/commercial-matting-and-flooring-review-communicating-with-logo-mats\/\"><img width=\"150\" height=\"150\" src=\"https:\/\/www.eaglemat.com\/blog\/wp-content\/plugins\/thumbnail-for-excerpts\/tfe_no_thumb.png\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>Last week\u2019s installment of Commercial Matting and Flooring Review explored how anti fatigue mats have a profound impact on employee productivity.\u00a0 This week, we shift gears to examine another type of floor mat that has an equally beneficial application:\u00a0 logo mats.\u00a0 Logo mats provide a superb opportunity to speak to your customers through vivid colors, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[26,5,24,25,21,803,28,22,23,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercial Matting and Flooring Review: Communicating with Logo Mats | Eagle Mat Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eaglemat.com\/blog\/commercial-matting-and-flooring-review-communicating-with-logo-mats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial Matting and Flooring Review: Communicating with Logo Mats | Eagle Mat Blog\" \/>\n<meta property=\"og:description\" content=\"Last week\u2019s installment of Commercial Matting and Flooring Review explored how anti fatigue mats have a profound impact on employee productivity.\u00a0 This week, we shift gears to examine another type of floor mat that has an equally beneficial application:\u00a0 logo mats.\u00a0 Logo mats provide a 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