Black Friday 2013 Recap

When reflecting on Black Friday 2013, what can American business owners learn? This year, storefronts saw slightly smaller turnouts than previous years, thanks in part to online stores offering tantalizing Cyber Monday deals today. Last Friday was not without drama, however. Stories and videos of unruly crowds, customer fights, and at least 1 case of […]

Safety First: Businesses Prepare for Holiday Shopping Season

Safety First- Businesses Prepare for Holiday Shopping Season

The season for tinsel, snow, and shopping has finally come!  With the heavy-duty shopping season already among us, businesses must cope with the increasing foot traffic, wet conditions, and pressures to keep the spirits bright in their establishments.  While we revel in the joyous spirits, let us pause for a moment and think of safety. […]

A Guide to In-Store Customer Experience Enhancement

A Guide to In Store customer Experience Enhancement

With the digitization of our world, customer opinion can greatly affect the credibility of any business.  Customer can build or break the reputation of a company with a simple review on Yelp, Facebook, Twitter, or any number of local business review sites. Products and prices has become only a part of the overall experience of […]